The world has changed. In 20th century the media industry created products consisting of paper and ink, in 21st century the same industry creates product consisting out of bits and bytes. The work in the media industry has shifted for a craftsmanship to knowledge work. This requires a new way of working and asks for new management skills. In the Master thesis of the study Master of Arts in Art Management I researched and explained this new way of working, what kind of management skills are required and the possibilities it creates.A source of inspiration for my research was this short movie on Youtube.com.
For my research I needed a theoretical framework what I could use a guideline throughout the document. I use vision of ”Het Nieuwe Werken” (the new world of working) from Microsoft the Netherlands and the definition of Bijl.
“HNW is a vision where the recent developments in the information technology are the catalyst for a better way of organizing and managing knowledge work. It is all about rebuilding the physical work environment, the organization structure and culture, the management style and the mentality of the knowledge workers and their managers.” (Bijl, 2007, p.27)
This sort movie show give you a basics explanation of ‘’Het Nieuwe Werken’’.
To understand the complete aspect of “The New World of Working” and my vision on the subject I ask you to download the research document by using this link.
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